Studies show that today 53% of paid clicks come from mobile devices and the number of mobile users is increasing every year. And in this scenario maximum people searches for something using their mobile phones. Well, we will all agree that we stay glued to our phones most of the time. So, it does make sense for the marketers that they focus on creating PPC ads which are optimized specifically for mobile phones as they can get benefited significantly from mobile-specific PPC ads but it is possible only if they have created eye-catchy and engaging content. This blog will help you to understand what are the things you need to consider when you want to write appealing mobile Google ads?
1. Attractive & Interesting Heading
The user reads the PPC ad if it has an attractive & attention-grabbing headline. With a common and boring headline the user may simply ignore your PPC ads. Take a look at some of the tips that can help you in writing catchy headlines:
You should include digit or numbers
Try to write it in a question form
You must include your keyword here
Make an exciting headline
You need to consider what matters the most to the audience and then write the heading accordingly
By using the above tips to create appealing headings you can boost the engagement the right away.
2. Mention Deals & Special Offers
Everyone loves discounts, right. If you mention instant assignment offers and discounts then your audience will be more pleased and will read your ad with more interest. There are numerous consumers who look for some very exciting deals and offers. So, if you mention the offers and discounts on both the heading and descriptions then the users will be very intrigued for clicking on the link.
3. Leverage CTA (call-to-action) Button
Sometimes, consumers don’t get clicked what to do at the right moment and they like to be told what to do. Stats show that strong CTAs are efficient enough to boost conversion rates by more than 200%. Therefore, if you want to make your mobile PPC ad more effective and successful then you should consider including a call to action in it. This will obviously help you making the ad even more appealing.
4. Use Call Extensions
Google says that when you include phone numbers in your ad then it enhances your click-through rate by 6%-8%. So, while writing the mobile PPC ads, it is advisable to add call extensions as well as the location extensions. So, when the users will see your PPC ad while searching for your products/services or specifically for your brand then they may get enticed to call you. Hence, it is important that you make sure that they can call you just by seeing your PPC ad. By using this trick, you can make your ad quite appealing for the users.
5. Show up the advantages in the description
While writing the ad description you must focus on the primary advantage that the consumer is going to receive from your product or service. For a mobile searcher, this kind of advantage could be related to the location, distance or time. However, you need to keep in mind the shortness of the description of the ad so that it remain appropriate for the small screens of Smartphones. PPC Services Providers practice to make the PPC ads using the advantages in the description.
6. Show up the Prices in the Ad
The price is one of the first things that any consumer looks for. So if you include the price details then it will surely help your ads to grab attention of the readers. Moreover, if you include just the discount rate then it may confuse the audience like how much they need to pay for the service or product. In addition, this will ensure that only those users who can afford the mentioned price will click on your ad.