Why did Twitter Change Its Bird Logo?

Apr, 07 2023
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Why did Twitter Change Its Bird Logo?

Elon Musk, the tech billionaire known for his love of memes and cryptocurrency, caused a stir on Twitter when he changed the platform's iconic blue bird logo to the image of the beloved Doge meme. The change was noticed by Twitter users in the early hours of Monday morning and quickly became a hot topic on the social media site.

The Doge meme, which features a Shiba Inu dog with captions written in broken English, became popular in 2013 as a humorous take on cryptocurrency. It gained a following among the online community and even spawned its own digital currency, Dogecoin, which has since become a popular investment option.

Why did Musk Change Twitter’s logo?

Why did Twitter Change Their Bird Logo, has become the burning question in the town for some time now?  

Musk, who has been a vocal supporter of Dogecoin in recent years, tweeted a meme suggesting that the old blue bird logo was outdated and that the new Doge meme would make a better logo for Twitter. The tweet was met with a flurry of responses, with many users expressing their support for the new logo and others questioning whether it was just a temporary change or a permanent rebranding for the social media platform.

Only time will tell whether the Doge meme will become the permanent logo for Twitter, but for now, it seems to have captured the attention and imagination of the online community.

It has been observed by many individuals that the Twitter logo modification is only visible on the desktop version of the social media platform, while the mobile or app version still displays the classic Twitter blue bird logo.

What is a Doge?

If you're wondering what a doge is, it's a type of dog from the Shiba Inu breed that gained popularity as a meme on social media. The doge meme is known for its humorous captions written in broken English and has since become the logo for the Dogecoin cryptocurrency, which is based on the meme.

Elon Musk made headlines again, this time for seeking the dismissal of a $258 billion lawsuit accusing him of inflating Dogecoin's value. The very next day, the Twitter home button's blue bird logo was replaced with a Shiba Inu logo associated with the same cryptocurrency. To acknowledge the change, Musk, who is also the CEO of Twitter, shared a post on Tuesday featuring the famous Doge meme riding in a car, while a police officer checks his driving license, which amusingly displays the old blue bird logo.

What is Logo?

A logo is a visual symbol or icon that represents a company, brand, or organization. It is often the first thing a user sees when they visit a website and serves as a way to quickly identify and distinguish one company from another. A well-designed logo can convey a company's values, personality, and message, and can help build brand recognition and loyalty among customers. A logo for an online website may appear in various locations, such as the header, footer, or favicon (the small icon that appears in the browser tab), and may be designed to be responsive so that it looks good on various devices and screen sizes.

What are the Types of Logo?

There are several types of logos, including:

Wordmark or Logotype: This type of logo is made up of text only, using a unique font, color, and style to create a distinctive visual identity. Examples include Coca-Cola, Google, and FedEx.

Lettermark or Monogram: This type of logo uses initials or abbreviations of a company's name to create a distinctive visual mark. Examples include IBM, CNN, and HP.

Pictorial Mark or Logo Symbol: This type of logo uses a graphic or symbol to represent a company or brand, often abstract or literal in nature. Examples include Apple, Nike, and Twitter.

Abstract Mark: This type of logo uses an abstract shape or design to represent a company or brand, often using color and form to convey a sense of personality or emotion. Examples include Pepsi, BP, and Adidas.

Emblem: This type of logo combines text and imagery to create a traditional, often formal, appearance. Examples include Starbucks, Harley Davidson, and the NFL logo.

Mascot: This type of logo uses a character or figure to represent a brand or organization, often appealing to a specific target audience. Examples include KFC's Colonel Sanders, the Michelin Man, and the Pillsbury Doughboy.

Combination Mark: This type of logo combines a wordmark or letter mark with a pictorial mark or symbol, creating a unique visual identity. Examples include Burger King, Doritos, and Mastercard.

Responsive Logo: This type of logo is designed to be adaptable and responsive across various devices and screen sizes, often using a simplified version of the original logo for smaller sizes. Examples include Google, Airbnb, and LinkedIn.

Signature: This type of logo uses the signature of a person, often the founder or CEO, as the visual mark for a company or brand. Examples include Walt Disney's signature used in the Disney logo and Coco Chanel's signature used in the Chanel logo.

3D Logo: This type of logo uses 3D graphics and design techniques to create a visually striking and memorable logo. Examples include Nintendo, Adobe, and Toyota.

Each type of logo has its own unique characteristics and can be used to convey different messages and emotions to the audience.

Significance of Logo

A logo is a visual representation of a brand or company and is an essential component of its overall identity. It is often the first thing that people associate with a business, and can have a significant impact on the perception of the brand.

The importance of a logo lies in its ability to convey the personality, values, and mission of a company in a memorable and recognizable way. A well-designed logo can help establish trust and credibility with consumers, and can serve as a powerful marketing tool by making a brand stand out in a crowded marketplace.

A logo can also help create brand recognition and loyalty over time. When people see a familiar logo, it can evoke positive emotions and associations, which can lead to increased brand loyalty and repeat business.

In addition, a logo can be used across various marketing materials, including business cards, websites, social media profiles, and advertisements. This consistency helps reinforce the brand's image and message, and can help build a strong brand identity.

Overall, a logo is a crucial aspect of a brand's visual identity and should be given careful consideration during the branding process. A well-designed logo can have a significant impact on a company's success and can be a valuable asset in building a strong and recognizable brand.

Pros and Cons of Updating Your Logo Design

Updating a logo design can have both pros and cons, depending on the specific situation and goals of a company. Here are some of the potential advantages and disadvantages of updating your logo design:


Modernization: A new logo design can help modernize a brand's image and make it feel more current and relevant. This can be especially important for companies in industries that are rapidly evolving and changing.

Increased Brand Recognition: A well-designed logo can increase brand recognition and make a brand more memorable to customers.

Competitive Edge: Updating a logo can also give a brand a competitive edge over its competitors, especially if they have outdated or ineffective logos.

Better Reflecting the Brand: Sometimes a brand's values, message, or offerings may have evolved over time and an updated logo can better reflect these changes.


Confusion: Changing a logo can lead to confusion among customers, especially if the new logo looks significantly different from the old one. This can result in a loss of brand recognition and customer loyalty.

Cost: Rebranding and updating a logo can be costly, especially if a company needs to update its marketing materials, packaging, and other collateral.

Alienating Loyal Customers: Sometimes a company’s loyal customers may have an emotional attachment to the old logo and may not like the new design, resulting in a loss of customer loyalty.

Time-consuming: Rebranding efforts can be time-consuming, requiring extensive planning and execution.

Ultimately, updating a logo design should be a decision based on the specific goals and needs of the company. If done well, an updated logo can have a positive impact on a brand’s image, but it’s important to weigh the potential risks and benefits before making any changes.

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Our team of expert designers is dedicated to creating custom, high-quality designs that perfectly match the unique needs and goals of each client. Whether you're looking for a simple, streamlined website design or a complex, multi-page site with e-commerce capabilities, JeewanGarg can deliver.

In addition to website design, www.jeewangarg.com also offers top-notch logo design services. A well-designed logo can make a significant impact on a brand's success, and JeewanGarg's designers know how to create logos that are both memorable and effective.

What sets us apart from other website and logo designers in Faridabad is their commitment to customer satisfaction. They work closely with each client to understand their specific needs and goals, and they go above and beyond to ensure that every project is completed to the highest standards.

Overall, if you're looking for a top-quality website or logo design in Faridabad, JeewanGarg is a clear choice. With their expertise, experience, and dedication to customer satisfaction, you can trust that you'll get a design that exceeds your expectations.


Author Bio

The author is a co-founder of Delhiā€™s best Website Designing Company- jeewangarg.com. He has been designing websites from last one decades and knows all micro to the macro level of strategies to deliver the best website. Usually, he writes blogs and articles related to the latest website designing tricks and strategies. Get in touch with him @ info@jeewangarg.com

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