Everyone wants to ensure that he/she extracts maximum ROI from the e-commerce project he/she owes but do you know, what is the most important thing to achieve this? The answer is: "The choice of the platform" and to know exactly "How to Start Online Store". Yes, you heard it right, the choice of platform makes a big difference and you need to power your e-commerce store with the best platform. You can find a flood of blogs and articles for comparing platforms like Magento vs Shopify and many more. However, the real deal is to narrow down the scope to the two ultimate solutions (Magento & Shopify) as these platforms have long dominated the industry. We will discuss in the article all the pros and cons of both the platforms. But there are some huge fundamental differences between these platforms that you need to be well aware of before we go on making a comparative evaluation of these two platforms.
● Magento is a free Open-Source Software, while Shopify is a commercial product for which you need to pay.
● Magento requires your own hosting as well as it wants you to install, setup and configure everything before you actually start creating your store. That requires a bit of web development and programming skills. However, Shopify is a hosted solution that means your store is hosted by the Shopify itself.
● Magento is flooded with unique features making it suitable for advanced developers whereas, Shopify is more suitable for beginners as it is a simple user interface.
Keeping these differences in mind, let us head to a fully fledged comparison of Magento vs Shopify:
Comparison: The Pros & Cons of Magento & Shopify
1. Magento Pros:
A. Owes a big User Support System:
The foremost important benefit of Magento is their big community of Customer Support that means if you get into any trouble then you can ask the Magento Forum as they have an answer for everything for getting you online as quickly as possible. Moreover, you can search for your query on the huge user generated database also. On magento user support system you can find quite a comprehensive explanation to whatever you’re looking for in an easy to understand language. Furthermore, you have an option to consult with other Magento users as they’ve been in the same position before as you are now. That means that they know what & how you need to do and can explain it in an easy way.
B. Flexible Platform with Complete Freedom
When you will use Magento, you will come to experience that there are no limitations to how you design your store. However, you must possess some coding expertise or you hire someone to do it for you. But the good thing about it is that, you can make it really personal, unique and original so that you make yourself stand out from the crowd. This uniqueness & originality helps your buyers to remember your store and come back to you again. But, if you’re not having the coding knowledge or skills or else you don’t have the budget to hire a developer then you should better use Shopify as your e-commerce platform as you can achieve very similar results there, in around half the time on Magento.
As we have mentioned it above that Magento is an open-source platform which means it is available in the public domain and therefore it is free to use. However, one thing you need to remember with Magento is that you will have to pay for your own hosting.
2. Magento Cons:
A. It Requires Coding Expertise
Magento can be a very challenging platform for you with a steep learning curve in case you’re a non-technical person or you may need to take Magento Web Development Services. When it is compared to Shopify (a platform that provides a much more easy & straight forward website building experience), then choosing Shopify over Magento will be an option for you. Because if you’re not technology-confident then you will be surprised to know what kind of e-commerce store you can achieve with Shopify and that is with little or no problems at all. With Magento, there are chances that you will be running into difficulty.
B. It Requires a Significant Time Investment:
Getting familiarized with Magento’s interface can be a very time-intensive process. And it can be a little challenging task for the first-time user so it’s best to get some time out to understand the platform before getting stuck into building a website site. You need to be prepared to spend a good amount of time for doing the coding as well as to get your site’s look exactly as you ever thought of. But it may not be the platform for you if you’re looking to get online quickly.
Although, Magento is free to use platform but the hosting and app costs can make Magento pretty pricey. Because as your store grows, there is a need to pay more money for hosting. If you want to have an e-commerce platform that doesn’t become expensive in terms of hosting costs, with the growth of your store then Shopify is the way forward for you. Moreover, more of Magento’s apps come up with an installation or yearly fee. The cost generally be around $100 per app and that also can increase very quickly if you want to have some advanced functions into your store. Furthermore, you may need to hire a Magento e-commerce development company, that also can be a pretty high financial investment.
3. Shopify Pros:
A. Encompasses Mobile-Ready Storefront Themes:
The online store created in Shopify automatically optimizes itself for different screen sizes of different devices. This is, in fact, a great option because as we all know there are more mobile shoppers than ever now. According to the statistics, 69% of consumers between the age group of 18-39 use mobile to search for the products before they buy. They may then use a desktop to complete their purchase but remember they got pushed to convert from the mobile device. That means, your products need to shine on mobile the most. Moreover, Shopify allows you for Marketing in Shopify, that means you can promote your products on Facebook and on Google directly from Shopify.
B. Comprehensive e-commerce website builder:
Shopify possesses a large App Store that can extend the functionality of your site and Shopify is a great platform to take your store to the next level by boosting up the bottom line of your store. Shopify’s App Store is just like the Apple App Store but for websites! Now think how the Apple Store allows you to do so much more with your smartphone in the same manner Shopify allows you to do anything with your website. Moreover, Shopify Possesses some very simple website templates for beginners.
C. Easy to use with 24/7 support
Shopify possesses a 24/7 support and it is always there for you if you get stuck. So, in that case, you can resolve the problems you are facing more quickly and can focus on making great sales. They have something available to suit everyone’s taste in the form of 24/7 phone support, live chat, and email functionality. There is a really nice forum community of Shopify also where people can exchange their website building tips or some general business tips with other users.
4. Shopify Cons:
A. Only a few of their themes are free
In Shopify, if you come with a mindset of using the free themes then it will narrow down your choice of getting a very unique e-commerce store. For giving your store the look you want or the shopping experience your customers are looking for, you must use the premium themes of Shopify that are well worth the investment.
B. Increased Complexity with lots of apps
The use of multiple apps in Shopify can increase the complexity, so if you are worried about the complexity of the platform then you must only choose the apps that can properly benefit your store. With so many choices of the apps make you happy at first, but an added caution is needed while choosing the apps. As per our recommendation, you should firstly go with integrating your Instagram feed for showcasing your products as doing this is quick and easy to do. As your store grows you can consider adding an email marketing app that will help you in growing your sales as well as in maximizing buying potential of customers.
C. They charge a transaction fee per sale
Shopify though charges a fee on every transaction but this can be decreased when you invest in a more inclusive plan. According to the different plans, Shopify rewards you with lower transaction fees so that you will able to make more money on each sale. There is an alternate method to waive all transaction fees. You can simply use Shopify Payments “Shopify’s own Payment Processor”.
So here while wrapping up we just want to say that Magento vs Shopify is a common battle in the E-Commerce market in India and rightly so as both the platforms are very big and have a lot of functionalities to offer. We have discussed all the pros and cons of both the platforms above. You can refer this guide to choose a suitable E-Commerce Platform as per your business’ requirement. In case you have any further queries you can connect to the leading E-Commerce Website Development India Company.