How to build URLs that are SEO-friendly (Step by Step)?

Jun, 23 2020
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The creation of optimized URLs is an essential part of any SEO strategy. URLs have a significant impact on the rankings of a website, So ensure that URLs' structure is SEO-friendly. We will take you through the various elements of URL optimization through our blog, helping you work towards a more reliable SEO strategy.

What is the URL?

URL stands for a Uniform Resource Locator. A URL is merely the address of a given unique resource on the Web. Theoretically, every valid URL points to a unique resource. These resources are typically web pages, but they can also be text documents, graphics, programs, or just about anything that can be digitally stored.

Importance of URLs;

URLs are often the foundation blocks of an efficient website structure, leading visitors to their preferred destinations. When it comes to search engine optimization, URLs are also relevant.SEO friendly URLs are URLs designed to satisfy searchers' needs.

The SEO-optimized URLs appear to be short and keyword-rich. A well-optimized URL provides visitors with a better search experience and facilitates search engine apps to understand the web site's relevance and context.

URLs can include words and phrases which enable the link to get the relevant terms picked up by search engines. A website URL is the first item search engine glance at when they review the website. Search engines use the URL of a website coupled with the title tag to explain the site.

As with many other online media elements, there are two possible reasons why URL-structure is essential. The first reason for this is confidence, which is specifically focused on how viewers interpret your website's credibility. When a website is trustworthy for the search engines and the audience, you will likely have more business and, therefore, be able to fulfill your goals.

Another important reason for creating URLs is for optimizing the search engine. With User Experience becoming an essential factor in the SEO ranking, search engine crawlers frequently crawl their URLs to evaluate how easy it is to navigate the website. 

A very well-structured URL will describe the essential features of a website and show the essence of a website. The way people arrange their website, URLs will play a role in establishing trust & increase search engine optimization value. 

Following are few steps which you should consider to have SEO friendly URLS

  • Step 1: Select the best  Domain 

One of the essential starting points for optimizing the URL structure is based on the kind of domain you are selecting. Websites may use a wide variety of domain extensions such as.com,.org and.net. Every one of these domain names is a top-level domain. The other domains are often viewed as less trustworthy than these. So, it is crucial to select the top-level domain if you are beginning to look to optimize your Url.

You can read here more about What Extension you choose

  • Step 2: Implement SSL Encryption

SSL is also one of the main parts in making SEO friendly urls.SSL encryption is the technology that ensures more safe website information. It accomplishes this by encrypting files, which, in effect, improves safety and creates consumer confidence. Websites which use SSL encryption will be identified as 'HTTPS,' and those who do not have an SSL certificate will be displayed as 'HTTP.' HTTPS stands for the secure version of HTTP, "HyperText Transfer Protocol Secure." Search engines prefer protected websites, So SSL encryption plays a vital role in SEO Optimization.

Read our blog for more information on HTTP & HTTPS.

  • Step 3: Do not exaggerate the keywords

Keyword usage has valuable importance to URLs.  Introducing relevant keywords into  URLs can benefit customers and also search engines. It is because URL keywords enable consumers and search engines to grasp instantaneously what the website is for. We should use appropriate keywords in the URL, since it can have a detrimental impact on the SEO process, do not overflow them.

  • Step 4: Keep the URL short

Remember also to keep the URL short & concise because it is often advised to provide a shorter URL to build improved SEO results opposed to a longer URL. The length of the URL may rely partly on the specific words that you attempt to use. It is suggested that the URLs can be a maximum of 120 characters. Do not go much more than that one. Infact try to keep it below the maximum limit.

  • Step 5: Eliminate Special Characters

We should not include a few special characters in the URL. It is not safe to use a URL with brackets & backspaces as these are unsafe characters that do not belong in URLs. These should be removed, including other special characters such as commas, colons & semicolons.

  • Step 6: Ensure the readability of URL

Readability is a critical aspect of the development of well-structured URLs. The  URL should give users a precise understanding of what they will discover once the link is clicked on. Readable URL is a factor when the URL is displayed to the customer. The potential visitor can look at the URL just like search engines, and use it to evaluate how appropriate it is to their requirements. Each page's URL should give a somewhat accurate representation of the topic on the page. Complex and unreadable URLs do not offer much to users.

  • Step 7: Limit Folder Number

Holding the URL structures as simple as possible ensures you restrict the number of folders. Folders appear in the URL as slashes, so getting so many of them can indicate the website's complexity that may be off-putting to the users. A higher number of folders would also render modifications to the URL more difficult. Thus, where necessary, it is best to use up to two folders.

  • Step 8: Discard superfluous information

We must always keep our URL straightforward as visitors are offended by extremely long URLs, and there is a possibility that long URLs will often be shortened in the search results. Check the URL to make sure the user can understand what your page is all about. So you do not have to include every preposition or conjunction. Try also to avoid repetition of the keywords within URLs. Adding the same keyword multiple times to gain your chances of ranking will only contribute to a spammy URL.

  • Step 9: Consider making it lowercase

Although many web servers consider lowercase and uppercase of URLs that are not always the practice, technically, everything is case-sensitive after the domain in a URL, and some servers will treat them differently. Being on the safe side, try to use always lowercase URLs. If not, only paste your title into convertcase.net and choose lowercase.

  • Step 10: Replace spaces & underscores with hyphens

URLs can not contain spaces; Google views the hyphens as separators of words in URLs.So all spaces must be filled by hyphens-). The page that uses URL with the hyphens has a higher likelihood of appearing in search results. It is also easier for users to read, as underscores can easily be misinterpreted for spaces, leading people to type in the wrong URL when they try to visit your site.

Final thought:

When posted on social media, a well-structured URL looks better, seems more informative on the search engine results pages, and increases the website's ranking capability. Use these best practices to create a custom SEO friendly URL that will help make your website stand out and attract customers and search engines more interest.


Author Bio

The author is SEO Expert, working with Best SEO Company in Delhi. He helps in building value-conscious traffic on several businesses sites. In his articles, he has given tremendous ideas related to SEO and how to increase the user base, and boost web sales and customer satisfaction. There are thousands of tricks and techniques he follows. Get in touch with him @ info@jeewangarg.com

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