Boost Your Reach & Engagement with the Right Strategy
In this digital era, social branding and business growth find their pulse in social media. Instagram tends to stand apart from the other social media platforms, not only for its visual appeal but its marketing powers. And one such tool is hashtags.
This ultimate guide to Instagram hashtags by JeewanGarg, one of the best digital marketing agencies in Faridabad, tells you how hashtags can effectively increase reach, drive engagement, and get more visibility in 2025.
Table of Contents
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What Are Instagram Hashtags?
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Types of Instagram Hashtags
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Top 50 Most Searched Hashtags in 2025
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Popular B2B Hashtags
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Popular B2C Hashtags
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Why Hashtags Matter in Instagram Marketing
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How to Use Instagram Hashtags Effectively
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Likes & Follows
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Pet Lovers
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Travel Lovers
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Fashion
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Fitness
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Giveaways
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Reels
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Foodies
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Do’s & Don’ts of Using Hashtags
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Final Thoughts
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FAQs
What Are Instagram Hashtags?
Instagram hashtags signify words or phrases preceded by a # symbol. They categorize content making them discoverable. If you post a photo about sunset and tag it with #sunset, those interested in sunset pictures will easily find your post.
Consider hashtags as SEO keywords on Instagram. They bring content to people looking for a certain topic, brand, or trend.
Types of Instagram Hashtags
To get the most out of your Instagram strategy, you need to understand the different types of hashtags:
Product/Service Hashtags
Promote specific offerings (e.g., #DigitalMarketing).
Niche Hashtags
Target a specific audience (e.g., #TechStartups).
Community Hashtags
Build engagement within a like-minded community (e.g., #WomenInBusiness).
Event or Holiday Hashtags
Capitalize on seasonal trends (e.g., #NewYearsEve).
Location Hashtags
Target local users (e.g., #FaridabadStartups).
Using a mix of these enhances visibility and improves engagement on every post.
Top 50 Most Searched Hashtags in 2025
These trending instagram hashtags are getting the most attention this year:
#love (1.83B), #instagood (1.15B), #fashion (812.7M), #photooftheday (797.3M), #beautiful (661M),
#art (649.9M), #photography (583.1M), #happy (578.8M), #picoftheday (570.8M), #cute (569.1M),
#follow (560.9M), #tbt (536.4M), #followme (528.5M), #nature (525.7M), #like4like (515.6M),
#travel (497.3M), #instagram (482.6M), #style (472.3M), #repost (471.4M), #summer (454.2M),
#instadaily (444M), #selfie (422.6M), #me (420.3M), #friends (396.7M), #fitness (395.8M),
#girl (393.8M), #food (391.9M), #fun (385.6M), #beauty (382.8M), #instalike (374.6M),
#smile (364.5M), #family (357.7M), #photo (334.6M), #life (334.5M), #likeforlike (328.2M),
#music (316.1M), #ootd (308.2M), #follow4follow (290.6M), #makeup (285.3M), #amazing (277.5M),
#igers (276.5M), #nofilter (268.9M), #dog (264M), #model (254.7M), #sunset (249.8M),
#beach (246.8M), #instamood (238.1M), #foodporn (229.4M), #motivation (229.1M), #followforfollow (227.9M)
Using a few of these trending instagram hashtags in your posts, combined with niche or industry-specific tags—can significantly improve reach.
Popular B2B Hashtags
Want to grow your B2B presence on Instagram? Here are the top-performing B2B hashtags:
#business, #entrepreneur, #success, #onlineshop, #smallbusiness, #marketing, #branding,
#marketingdigital, #ecommerce, #retail, #onlinemarketing, #contentmarketing,
#marketingtips, #marketingstrategy, #startups, #management, #businesstips, #software,
#b2b, #instagramforbusiness, #b2bmarketing, #eventmarketing, #b2bsales
Popular B2C Hashtags
If your business caters to individual consumers, B2C hashtags can amplify your content:
#training, #sale, #onlineshopping, #promo, #socialmedia, #digitalmarketing,
#startup, #sales, #advertising, #onlinebusiness, #company, #startuplife,
#socialmediatips, #marketplace, #b2cmarketing
These hashtags are especially useful for eCommerce brands, influencers, and service providers.
Why Hashtags Matter in Instagram Marketing
Still wondering about the importance of hashtags? Here is why it needs to be a part of your strategy:
Visibility of Post: Hashtags make your content available for searching.
Increase Engagement: Posts with hashtags receive more likes, comments, and shares.
Website Traffic: Put clickable links in your bio and hashtag those links to direct people there.
Gain Followers: Targeted hashtags attract people genuinely interested in your content.
Allow for Niche Discovery: Reach out to focus groups that align with your brand.
So in a nutshell, hashtags on Instagram equal more views, more followers, and more business.
How to Use Instagram Hashtags Effectively
Let’s explore how to leverage hashtags for different content categories:
1. Hashtags for Likes & Follows
#instadaily, #likesforlikes, #followme, #likeforlike, #followforfollow, #photooftheday, #smile
2. Hashtags for Pet Lovers
#dogsofinstagram, #catlover, #instapet, #puppylove, #petstagram, #petlovers, #cutepets
3. Hashtags for Travel Lovers
#travelgram, #wanderlust, #travelblogger, #instatravel, #adventuretime, #naturephotography
4. Hashtags for Fashion
#ootd, #fashiongram, #styleinspo, #fashionaddict, #currentlywearing, #fashionblogger
5. Hashtags for Fitness
#fitnessmotivation, #workout, #fitfam, #gymlife, #healthylifestyle, #fitspo, #exercise
6. Hashtags for Giveaways
#giveawayalert, #contestentry, #winitwednesday, #sweepstakes, #instagiveaway
7. Hashtags for Reels
#reelsinstagram, #reelsvideo, #reelsindia, #instareels, #reelsoftheday, #foryoupage
8. Hashtags for Foodies
#foodporn, #foodgasm, #instafood, #foodie, #foodphotography, #homemade, #tasty
Do’s & Don’ts of Using Hashtags
In short, to really get results, follow these best practices.
Do’s
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Use 30 hashtags with each post to give maximum reach.
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Use a mixture of popular and niche hashtags for proper targeting.
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Rotate your hashtags regularly to avoid content fatigue.
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Keep an eye on the insights to check which hashtags perform best.
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Make some branded hashtags to generate their own community.
Don’ts
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Avoid irrelevant hashtags just because they’re trending.
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Don’t copy-paste the same set of hashtags for every post.
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Avoid banned or spammy hashtags, or your post might be shadowbanned.
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Don’t use only the most-used hashtags, as your post may get lost in the crowd.
Final Thoughts
Instagram hashtags are a powerful tool in your digital marketing arsenal. When used strategically, they can dramatically increase your content’s visibility and help you connect with the right audience. Whether you're a startup, an influencer, or a growing brand, Instagram hashtags can help you scale faster.
At JeewanGarg, we help businesses like yours create winning Instagram strategies tailored to your niche and goals. From hashtag research to content optimization—we’ve got you covered.
FAQs
Q1. Can hashtags be phrases?
Yes! You can use multiple words with no spaces (e.g., #DigitalMarketingTips).
Q2. Should all posts have hashtags?
Absolutely. Hashtags improve discoverability and boost engagement.
Q3. Can I create my own hashtag?
Yes. Branded hashtags like #JeewanGargDigital can help you build a unique identity.
Want to get more traction on Instagram?
Let the experts at JeewanGarg – Faridabad’s leading digital marketing agency – take your social media to the next level.
