Republishing Content: How to Update existing blogs for Search Engine Optimization

Sep, 12 2020
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About Republishing an old Blog:

A blog should be republished for many reasons. If any of your most famous posts are from a couple of years ago, you should republish them! Your latest posts are packed with excellent material that visitors to your blog always appreciated. Republishing existing blog posts is a great way to increase the traffic to them & hence website credibility can also be improved.Updating the blogs will make it more enticing, and then the blog will convince Google that it's a wonderful website that needs to rank higher. It is also imperative to keep older blogs up-to-date with adequate information.

Blog republishing encourages us to update content and keep it in front of the users who are new to our website or who skipped something for the first time, which helps to retain or boost search rankings/results.

Looking at each of the blogs' traffic statistics, the vast amount of traffic goes to old posts every month. They have become more popular over time, attracted more references, and drew a lot of organic web traffic. Therefore, your old posts are the secret to expanding your blog and moving your business to the next level.

  • Why is it so important to update blog posts?

Relevance is one of the primary criteria that influence the SEO rating of a blog post. The relevance is typically measured by the post's last publication date, beneficial material, and whether it is up-to-date. If you have an older post that has done well, you want to make sure that you keep it as relevant as possible to the recent changes to get the relevant traffic & to attract an audience. Here are the few benefits which we get by updating blog posts;

  • Improvement in search engine rankings;

Search engines like new & updated stuff and are also critical considerations that Google looks at when determining where to rate the website. If you update your blogs continuously, your website will be ranked higher in search engine rankings. Frequent optimization & updates in website blogs can also aid in search engine optimization.

  • Updated content available on social media platforms:

By sharing your up-to-date blog on social media networks, you would be able to boost traffic to your website and communicate with prospective customers. Blogging frequently offers you a constant flow of content to update people about, and you can even include it in your email newsletters, increasing the number of people you interact with.

  • Keep the readers engaged;

You will bring your readers' attention to your web page with a blog full of useful information. They'll want to come here again and again as they read your blog. But if you don't update your blog, they may wish to visit one of your competitor's blogs that is investing effort into blogging.

Now let's learn about the process of republishing the blogs:

1. Find content issues on inadequately-performing pages:

If you'd like to enhance organic traffic, the republishing of any older article alone will not work; you also need to find the under-performing pages due to content issues. If your post ranks in the top two or three for its target keyword, then the content must not be updated for those pages. If you cannot find your blog under your targeted keyword, then updating that blog is recommended.

2. Ensure that is not an updated recent post:

Firstly, you need to verify the date of publication of the post quickly. If there is a new article that has just been added to the website, skip it. There is no point in republishing the articles that have recently been published. It takes time for posts to receive backlinks and Google to realize where they need to be ranked. Often aim to republish blogs that are at least 12 months old.

3Consider the backlinks factor:

Content or blog is not necessarily why the posts do not rank higher, backlinks are equally important. So to check backlinks performance, you need to scan for your keyword in the Keywords Explorer (Ahref Tool), look at the Domain Ratings (DR) and URL Ratings (UR) of the sites and pages that exceeded you. Improving URL rating can also help in increasing your page authority & thus can attract more audience. As the traffic is directly linked to the quality of your website's backlinks, the more reputable websites that connect to you, the more rankings and traffic you'll receive.

4. Write your Meta title again to show freshness:

The very first thing to look forward to is your Meta title. That's the first thing users see before they come across your website on search engine results pages or social media platforms. With up to 3 million monthly visits, blogs are believed to generate much of their web users from organic traffic.

5. Reevaluate consumer purpose and keywords:

Wherever you look for a keyword on Google so what happens at that particular time is that Google's algorithms scan millions of websites to find the detail you need. Blogging boost search engine optimization. There could be new, recent keywords on the existing blog that needs to be targeted. In such instances, you need to rethink the specific purpose and keyword analysis to ensure that you have the content with complete information that will satisfy the consumers' intention. You can also change the keywords in your existing blog according to recent research.

6. Correct grammatical mistakes & increase readability:

Even if you are reviewing the posts before they are written, spelling errors are possible. When you update your blog, spend a little time correcting them. To maximize the efficacy of your SEO activities and raise your search engine results, you may easily update your existing content and get an enhanced freshness ranking. Spelling and grammar mistakes have a negative influence on the consumer experience & hence ranking will be affected.

7. Use multimedia to boost ranking:

One of the effective ways to increase your search engine rankings is by adding different media types in your existing blog, including better images & videos. Good images & videos in the content provide a different experience to the clients & create a worth reading experience. It's an easy way to make the content more attractive without any hard effort. Hence, the emphasis on new media formats would make your content more engaging and give you enhancements on the results pages of Google's search engine.

8. Post and promote your content once again:

When all the modifications are implemented to the existing blog accordingly, then it will be the ideal time to publish it again and get it advertised on all social media websites like facebook, instagram etc. It will become a brand new content & you will be able to broaden its reach to the target audience through advertising or promotion.


A smart way to get more traffic to your posts is to republish old blog posts. It has been a part of the strategy for business growth. However, it is worth noting that more search traffic is not the only reason for updating or republishing a blog post. To keep them up to date with recent updated information and accurate, you should edit blog posts too. If you haven't  enough time to upgrade the old blog post, you can use a professional SEO Company to republish content. So updating the existing blog post is a very essential factor in increasing the website traffic & ranking as well.

Author Bio

The author is SEO Expert, working with Best SEO Company in Delhi. He helps in building value-conscious traffic on several businesses sites. In his articles, he has given tremendous ideas related to SEO and how to increase the user base, and boost web sales and customer satisfaction. There are thousands of tricks and techniques he follows. Get in touch with him @ info@jeewangarg.com

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