How to Use Video Schema Markup on Your Video Pages

Oct, 16 2018
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video schema markup

Do you know what video schema is all about? Video schema markup is a powerful tool to provide a promotional platform for your business. You can give search engines more information about the content of your website page with an embedded video.

Just think how your video will look with just its title, description and thumbnail and without it actually playing. Very boring isn’t it? With Video Schema Markup, we can tell the search engines of the duration of the video, about the copyright holder, who made this video and who are the characters featured…Amazing!!!

Do you wish to know the benefits of Schema Markup that help your website to gain visibility in search engine results page?

Your pages become very engaging:  With a moving video, schema markups certainly make your page looks live and more interactive in the search engine results page with moving images.

Good promotional tool: You can promote your products using the schema markups directly in the search results.

Give more detail to the business:  The schema markup will get business details reflected in SERPs. These include blogs, customer care, logos, social media accounts and more.

Customers can get to know your business:  Video schema markup explains your business type and offerings to the viewer.

Takes less time to promotion:  It is useful for your target audience as they can know and learn more about the video before playing it.

Details that you must include in your video schema mark up for your on-page videos:-

Title: Write a title clearly stating what the type of video is about.

Description:  What is your video about followed by search keywords will be a good idea but the description should be short around 160 characters and helpful.

Thumbnail URL: Include a thumbnail from your video frames or create one.

Length:  A video should be as short as possible because a video too long will lose meaning and its customers. So duration is a very important parameter.

Transcript: You can promote video by adding further details and you do not need to worry about the character limits.
Adding some extra parameters to sound it a pro: 

Upload Date: The publishing date of a video serves as an important parameter to determine whether it is an old video or a recently uploaded one.

Embedded URL: It you where the video is hosted and it also helps the search engine in locating the video faster.

Expires: One strong parameter is the date of expiry which tells when the video will be removed.

Conclusion:  Using Video Schema Markup on Your Video Pages is a very promising idea to boost both business and user information.

Author Bio

The author is SEO Expert, working with Best SEO Company in Delhi. He helps in building value-conscious traffic on several businesses sites. In his articles, he has given tremendous ideas related to SEO and how to increase the user base, and boost web sales and customer satisfaction. There are thousands of tricks and techniques he follows. Get in touch with him @ info@jeewangarg.com

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