Technology is going through various advancements every day. Google has gone an extra mile by introducing a new Google algorithm update in the market called Fred. This is an algorithm that has sent shockwaves all over the world. The SEO world has greatly made changes to many web users all over. But then, to Google, this has not been announced out as a true claim even though there seems to be enough evidence to the website owners that there are a lot of things that are greatly changing to date. Let’s learn more about the new Google algorithm update 2018 in the market before we start finding out how this update is making advancements to affect the website owners.
What is the secret behind settling on this particular name?
This is an algorithm that hasn’t been announced out making the SEO Professionals and the webmasters to panic a lot. As per released reports, the algorithm was jokingly named Fred by Gary Illyes, the webmaster analytics. This has ever since remained to be the name to date. This update was officially announced by Google back in 2017. But then, before we get further on this issue, what is Fred?
What is Fred?
It has been believed by many SEO Services Agencies that is either a set of processes or algorithm but that’s not true. This is simply a catchall for the quality of an algorithm, update or site that Google has never identified to this date. Therefore this is the name of quality update sequence that tries to curb those who might be violating the guidelines provided by the Webmaster.
Fred Update and Concerns
The SEO tools that were included during the past times are the ones that are prone to getting a hit by the Fred update. It actually hits those websites that have contents which are ad heavy and outdated as their primary rank generator. This will happen at any moment in time. You are supposed to make sure that you have refreshed your content with the relevant and intriguing information with the keywords staffed naturally be it too low or too high.
Fred is known to hit hard on the low-quality content but it has also been discovered that it also hits the bad backlinks hard. You ranking is likely to be affected because many SEO agencies and business have embarked in investing in the “artificial” backlinks. To curb this, make sure that while doing an update on your content, you simultaneously locate the bad backlinks that are associated with your website and quickly remove them.
How the algorithm came into existence
It is the mandate of Google to constantly make updates and adjustments to its search engine algorithm. Some years back, a lot of events took place as part of the quality updates of Google, this went on for two years but Google never confirmed the news. This way, there was rise of what is now called Fred. All the firms that lost their traffic years back are now struggling to regain a balance from what they were involved in by trying to use the latest SEO updates.
How is Fred different from other updates?
It is a totally different algorithm from other existing Google updates. Fred is in place to help the basic algorithms who have ever complained of quality issues, it is actually not a specific update as others.
How Fred might hit you
If you realize some spam traits or backlinks which are not strong enough in your website, then it is possible that your keyword ranking may sink. In addition, your business will definitely be hit by this new update.
Despite the fact that there are no specific strategies from Google to curb this problematic update. There must be ways that can allow you escape this potential risk.
Websites that get affected by Google Fred update normally contain issues like
● Barriers in user experience
● Affiliate setups and aggressive monetization
● Thin content
● Low content quality that is below the required standard levels
● Created content of any type simply for ranking basis
● Backlinks that are bad
● Huge ads presence
Who are the most affected people by this update?
Fred has affected quite a number of sites according to the recent speculations, however Google has remained silent about this menace. It is likely that Fred affected most companies who had advertising policies with poor contents during the earlier moments. This is the due to the fact that these companies valued gaining more profits than the user experiences and content.
How to recover from the update?
Fred can only be understood by SEO Experts because it is set in a way that a few names are known while others are not known, it is also evident that Fred has not only one algorithm but many. However, no information has been shared by Google to shade light on their intention of the website if at all Fred has affected it. This makes the recovery process unrealistic and tough.
If you notice that Fred update has affected your site, you should first go through multiple sites to see whether they have been affected too or not. If they are, then it will definitely imply that its Fred. If it not, then you need not to worry since it will be just a technical error with the site.
Nevertheless, we have some few ways that can assist you deal with Google Fred Update. You can use Google Webmaster Guidelines as it will provide you with the guidelines and ideas about the wrong things that should not be done on your website.