Internet has taken the world by storm and so everybody's influenced! Right from the start of internet, we have found ourselves engaged too much in the digital stream. Marketing also has become digital to the point that we have to find effective strategies to satisfy our digital marketing purpose.
This platform is open to all and it works best for startups provided they know how to strategically place their priorities and set the selection right to have maximum gain from the digital podium. These are the points to take care of:
1) Email Marketing
Since emails are an irrelevant lot, people think they don’t need addressable. In actuality, emails have a huge return on investment because of which companies prefer using this source of information to advertise or market their product and this reality seems to be quite unforeseen. As per the Demand Metric and the Data & Marketing Association (DMA), their ROI is as high as 122% and that’s why they form part of effective digital marketing schemes. They conducted a recent survey where they concluded this.
To check for an effective and attractive email service for customers to click, check that the subject line is eye catching and engaging as it is the primary way of communication in an email.
Also use simple language for all to understand with a clear content written in a presentable manner about the product.
2) Social Media Marketing
Until the more recent growth of social media platforms, we were unaware of social marketing but these applications like Facebook and Twitter have become a powerful digital marketing tool of the present times. More number of marketers sell their products on these social platforms and give important exposure to their company's product line.
Social Media Marketing Services can be regarded as the second best digital marketing strategies for the startups. Some benefits of this strategy are listed here:
This strategy also provides a platform that helps generate more traffic. Searching gets easily upfront in social media that facilitates quick sales and leads.
3) Pay Per Click Marketing (Google AdWords)
Pay Per Click or PPC Management Services is an excellent time saving component in digital marketing. By searching online for your information, as the viewer clicks the result shown on a search engine advertisement, he will be directed to the company's website. That website has to pay to the search engine for every click service for getting a viewer each time.
Basically, this service is an indispensable tool for a company that is relying on digital marketing strategy as customers can be easily reached to with the right ad a click away. The ROI is quite high as the payment is triggered only when someone clicks. You can also set a ceiling on how much to spend on it. The results are spontaneous.
4) Search Engine Optimization
Search Engine Optimization has a terrific role to play on internet. SEO Services make way for strong digital marketing concepts be it organic traffic, social media platforms, or basic searching on the net using important keywords, search settings and ad display.
Strong SEO provides for a good display of your products to users as much as optimized it is made. It serves as an optimum motive to reach out to people. Search engine optimization is a must for every startup but a disciplined approach needs to be followed for good SEO practices to your website.
5) Influencer Marketing
Influencer marketing is a kind of marketing where complete focus lies on influential people rather than the target market as a whole. It generates potential outcomes from focussing on those individuals who can inspire potential buyers. This way, the marketing activities are made around these influencers.
This strategy displays the influencer as a potent buyer himself who is using the product intended to be sold. Influencer marketing services are very popular trend in the market. People tend to buy products that is influenced by a famous celebrity, a star or a sportsperson. This is a cost effective method unlike the other strategies.
6) Content Marketing
Content marketing is a slow yet effective tool in digital marketing because it transitions the mind into believing and trusting your product by the reader. It has a little cost involvement compared to the other alternatives yet it can ease sharing of relevant online materials such as videos, blogs.
Being a popular tool for the B2B and B2C domains, it holds a high important value in both these domains since they rely strongly engaging through content writing in their marketing programs.
7) Retargeting Ads
This is a very stimulating process in which once the viewer visited any page of the website, the person will be retargeted by displaying the advertisements again so that he might go through new products or buy the one he clicked. Although as per research, only a 2% of web traffic turns out as prospective in their first visit as the person takes time to decide what to buy. But once there is a customer, the company can have more engagement with him so that it can provide more of its goods and services for sale.
8) Native Advertising
Native advertising is a form of content that smoothly camouflages itself as part of the platform where it is shown. In simple terms, native advertising is a kind of paid advertisement which does not show itself as a marketing piece or blog, in fact it is more related to the events surrounding atmosphere of the webpage where it is posted, however, the intention of native advertising is to never let the reader feel that it is a promotional article. Thus, it is made for particular audience for whom the page is articulated.
The objective of it is to hide as a marketing content yet retain the purpose of bringing readers to the advertiser’s page. Readers are not interested in reading an advertisement but in native format, readers cannot identify this information as an ad, rather they find it as an informative piece of event and read through it as an interesting newsletter.
The importance of native advertising is really very responsive because it is not a conventional advertising technique rather the effect of this strategy is heavily influential on user response. Native advertising gets in more than 52% react than traditional banner ads. More so, natives fetch 24-26% more viewership than editorial content wherein you can also use your social medial as your sandbox.
Log in to your Facebook account or twitter. Post or tweet to generate call to action to targeted intended audience and then engage and remember that your content must relate to the product or brand itself.
Short text messaging as the name implies is an informative message that is targeted at audience far and wide and is an effective medium of multi-channel marketing. Since access by people to mobile phones is easy and very common now, SMS has become a very strong tool in gaining direct communication with its readers. A company can send regular SMS to open chances of getting a favorable response from a share of the viewers. SMS marketing is quite beneficial and cheap since a significant 45% of the campaigns generate a favorable response. The read rate exceeds 97% and this implies how effective this strategy is to communication lines.
Today when Social media is doing a salvo, SMS is no exception as it supports the Facebook and twitter platform also. The response ratio of user responding to SMS is 31% which is a good sign of marketing. This means that you have great interaction with the customer through SMS. There is great brand engagement. While we learn about the behavior of the customer, we can change the informative content according to his habits and spending proportions.
Being a direct channel of communication, customers may be directed to respond via a keyword or a short code to activate or generate further enquiring soliciting the customer’s usage pattern. Once the person responds through a code, he is more likely to respond to news on his enquiry of beneficial products.
SMS is a strong traceable channel which can give you constant updates on your leads and lets you monitor you ROI through useful analytics and mobile database. It also helps to filter out unimportant responses from mobile database. Thus we see that SMS is a great way of marketing as a digital platform.
E-marketplace sells like no other business. Yes that’s true so virtual markets are leading way ahead in this option as they offer great business options and many advantages over conventional marketing tools. Having a support system on Amazon or Flipkart gives you a systematic link to contact your customers through an advertisement insert on these sites. It’s so simple that even following them, generating leads and fulfilling their enquires become even more easy and fruitful. There is a huge potential of this market and Amazon is leading from all quarters of the world with its advertisemet business expected to cross $4 billion in 2018. This is because now everybody relies on a smartphone to do fast shopping because it’s simple and time saving. These giants do exhibit a fully capable environment where you get the most of items from at the click of a button. There is a myriad category of products in all section like electronics, clothing, electrical, jewelry, personal care, home appliances, pet supplies, software and what not. However, there are also some items that are restricted owing to prior approval from the company owing to govt. regulations and restraint.
Overall, the sale giants give you chance of easy profits as they are already popular amongst the masses. One can go to Facebook round the time and order his favorite product. It’s always easy to register here to sell your goods by filling in company details, business information and VAT/CST features.
Selling practically takes no time because the setup is all ready to initiate. First list the products that you want to sell on Flipkart or Amazon. If you need extra support to advertise them, you can also seek SEO services to boost impression. When customer sees your product and makes a purchase, you will receive a notification to ship the product. Then you deliver the product to the customer and confirm shipment. Cargo can also be handled by Amazon directly for you through FBA or Easy ship. A fees of 15-30% may be charged by Amazon and the rest sales proceeds directly gone to your bank account.
While there are many options to market your goods and services, the whole cycle of product listing, order, payment and shipping can be managed in one basket on sites like Flipkart and Amazon and they save great lot of time. In looking at this facility and ease of business, these online stores indeed provide value for money and also time.
Conclusion: We can gain excellent results from digital marketing strategies yet a little knowledge about market prevalence, preference and prodigy will help us gain a better outcome from this medium.