For business owners, how they can promote their business and draw attention has altered dramatically in the past decade. By far, the most significant change has been in Digital Ad Spending. Research suggested that Online Ad Spending will be enhanced by 12.4 % in 2020 to over $135 billion in the US, accounting for 53% of ad spending. More than half of all spending on ads has now moved to online mediums.
However, with COVID-19 changing the way we work and live, the world is more focused on online. This is one of the biggest reasons your business's ability to grab more online attention has enhanced.
With the first quarter of 2022 is on the verge and bidding goodbye, now is an incredible time to exploit the rising trends and advertise your business online. Content marketing, video marketing, and social media marketing, all these and more form of advertising can be used as a part of your business promotion.
In this article, the digital marketing strategists will look at the most popular and easy online advertising strategies to promote your business in 2022 and beyond.
SEO or Organic Web Traffic
Everybody desires to have their website ranking at the top of Google. Hence, there is still a significant opportunity to boost your visibility through organic reach with some effort and focus.
Organic traffic to your website always comes down to the utility of your website. If you create a website that answers your potential customer’s questions and provides them with the solutions to their issues, your website will begin to draw attention. The more people click on your website, the better it will start to rank on Google. If you can gain backlinks from the websites, this will also assist the website in enhancing rankings.
Therefore, while getting hold of organic traffic is free, there is an abundance to enhance its growth. It can also take time, so it is significant to be patient. Keep creating innovative videos and written content that you can share via social media, and over time the interest will enhance. Continue...
Pay Per Click (Search Ads)
We won't be wrong in saying, Google is an advertising machine. Google appears to be providing you beneficial information and tools such as (Google Docs, Gmail, Calendars, and many others), but it provides all these worldly things to make sure you see their ads. 85% of Google's revenue comes from the Google Ads platform.
The advance in the popularity of Google Ads over the decade has been astounding. In 2022, Google processed over 99,000 searches every second as per “Internet Live Stats 2022”. A recent study also depicts that a business makes an average of $8 for every $1 they spend on Google Ads, which means an average ROI is 800%.
One of the enormous advantages of pay per click advertising is that you just compensate for what buyers click on. Whether you are a larger or small company, you can use the search engine for a small cost. The capacity to target and test specific business sectors and run specialty campaigns implies that purchaser interest is significant. It's an incredible minimal expense advertising methodology and a powerful method for drawing in potential clients.
Possibly, the only disadvantage is the competition from other businesses in the same industry. Due to easy access to this online advertising strategy Google Ads, the most popular market, have several advertisers striving for the top spot.
Social Media Ads
Before jumping to the social media ads, let us explore what social media ads are?
Social Media Advertising or Social Media Targeting is a form of digital advertising that serves paid ads to your potential audience using social media platforms such as Facebook, Instagram, LinkedIn, Pinterest, and Twitter.
Before running your ads on these different channels, you must be sure about your products and potential buyers. So, if you are trying to sell your industrial products on these social media platforms via ads, it would not be a great choice as the audience on these platforms are of the younger generation and are more interested in lifestyle, fashion products etc.
Generally, social media is considered as a “push channel” which Search Engines and databases like Google Ads, Bing Ads, YouTube Ads, etc. fall into the “Pull Channel” category.
How Do Push And Pull Marketing Strategies Differ?
Pull marketing means that you’re using a marketing strategy that attracts potential consumers to your products. On the other hand, Push Marketing means that you are trying to promote a particular product to a group of audiences that you think will find it relevant and go for purchase.
Therefore, you got to be crystal clear before you go for marketing. Make sure you choose the perfect strategy for your brand, products or services.
Major Social Media Ads
Facebook Ads offers complete advertising options for products or services that enable them to run ads across the buyer's journey's awareness, consideration, and conversion stages. Individual stages offer various ad types to reach the prime objective.
Instagram Ads are similar to Facebook Ads. However, you can manage ads for both platforms through the same interface, i.e. Facebook Ad Manager. On Instagram, you can target people based on their location, interests, demographics, and behavioral characteristics. This channel also lets the individual create custom and lookalike audiences to grasp new users that share similar characteristics to your potential buyer.
Similar to platforms such as Facebook and Instagram, Twitter’s promotion solution is pretty straightforward. That currently offers the below-mentioned types of ads, such as: Tweet Engagement
(a) Promoted Video/GIF Views
(b) Brand Awareness
(c) Website Clicks or Conversions
(d) In-stream video views
(e) Build Followers
(f) App Installs
(g) App Engagements
Apart from these, brands can also promote a specific hashtag to drive brand awareness. This unique feature is appropriate for large B2C corporations and entertainment brands as a pre-launch and awareness strategy. Ads on Twitter appear in the news feed and the search section.
LinkedIn is a business-adapted channel and brings openings for brands and individuals alike to promote themselves. The targeting opportunities on LinkedIn are unique compared to Twitter and Facebook and primarily revolve around professional norms such as organization size, sector, job title, education, etc. There are three major types of promotions you can run on LinkedIn are listed below:
(a) Sponsored ads
(c) Sponsored InMail
Social Media advertising is abruptly an evolving field, with a newer and more efficient way to target and influence your audience. Undoubtedly, Social Media Ads Marketing is one of the prime influential ways to drive authentic engagement and conversions.