Did you ever think what makes Google the world’s top-ranked search engine?
Let’s discuss three crucial things that Google needs to do to become the top search engine.
1. At first, it has to crawl the web deeply & comprehensively
2. Then it indexes the web pages accordingly and
3. At last, it ranks pages or serves these pages to the most relevant keyword phrases/searches.
This process of unbeatable crawling and indexing these significant pages make Google at the place where it is now.
Google operates by its Spiders, which are also known as Crawlers.
Spider/crawler is a software program that is set out for searching for the new content from web pages, blogs or websites.
Google’s crawlers use the link of an existing and leading website for searching for the budding websites.
The crawlers generally follow the updates of the new page from the existing websites to request a copy of the webpage and download it to the server.
After that, the crawler evaluates the page and finds links to the other new pages of the new budding website.
Therefore, the content on a particular web page, as well as the link i.e. URL of a website or its webpage, must be readable for Google or other search engine spiders. So, they can copy and download them easily
If the crawlers or the spiders can’t download a copy of your website, then there are chances that you wouldn’t be able to see your pages in the search engine results.
However, it is still a dream for many blog writers and website owners to get their website or web pages to be ranked higher on Google results or to get listed those pages on the initial page of search results.
And it all depends on the way we optimize our web pages in order to make them play a vital role in its ability to get ranked at a prominent place by search engines.
In the following article, we are going to discusses 7 ways of optimizing your website in a way that Google can Crawl and Index your website thoroughly for awarding you with a higher Google ranking.
7 ways to Optimize your Website
1. Track your Website’s Scores
It is very important to know how your site is performing or progressing in the Google rating.
You must keep track of your website scores very frequently so that you can continuously improvise your ranking in Google.
There are many website score tracker tools and KeeptheScore is the best among those website score trackers.
You can check your website scores with an online scoreboard and it works in all devices that have access to internet connection.
Moreover, it is a hassle-free, fast and efficient way to guide you on “what to do and what not to do” in order to get crawled by search engine spiders.
2. Spot and Delete Junk Content Pages
There is a myth that Google only ranks those websites that create countless & fresh content daily.
However, the fact is that Google effortlessly lists the pages with lesser content but of higher quality.
What does that mean? It means that Google concerns more about the quality of content than quantity.
Therefore, you shouldn’t write content for the sake of just publishing every day.
It’s better to find out and delete all unnecessary, junk contents from your website (that don’t provide any value) in order to improve its quality and to get ranked faster.
3. Post New and Unique Content
A particular website or blog get opportunity to get ranked on Google if it is active.
Therefore, posting at least one exclusive content once every week is very important in order to maintain the active status of your website.
The posting can be in any form i.e. videos, visuals, text articles etc.
But always remember that Google generally ignore to crawl and index the posts that are outdated.
Moreover, you must ensure that you content is plagiarism free since duplicate content prevents your page from getting ranked by Google.
4. Remove Technical SEO Issues
In a website or blog you might probably be facing numerous SEO related technical issues.
Some of the technical issues which most of the users face are as follows:
A. Duplicate description tags
B. Missing or duplicate title tags
C. Images without ALT text
D. Broken links
E. 302 redirects that are supposed to be 301 and
F. Blocked pages by Robot.TXT
It would aid in hundred times faster crawling and indexing rate if you just identify these technical issues and fix them ASAP.
But the question is “How will you find the technical problems in SEO?” Here is where your SEO score rankings will help you.
You should check your website’s SEO score ranking with Semrush and them improve your SEO score in the search result.
Semrush Site Audit Tool can be used to spot and fix the technical SEO issues easily.
Another simple method is: You can spot and delete the junk files, because Google states with lesser content there will be fewer technical SEO issues.
5. On-page SEO Optimization/Keyword Optimization
If you write a blog post on ten easy steps to get your website on top, then your target keyword will be “get your website on top”.
And it is essential to add the main keywords in the beginning of the articles.
The reason is “Google put on more weight and detect the keywords that are at the initial part of an article”.
If your main keyword is somewhere in the bottom paragraph of the article then there are lesser chances that your page will be appear among the first few lists of the search engine results.Another simpler way for keyword optimization is to use a keyword optimization crawler like Semrush.
6. Enhance Website’s Dwell Time
Dwell time is the amount of time which a visitor spends on your page.
So, the longer the dwell time is, the more chances for your page to get ranked higher in Google.
But, what can you do to improve your webpage’s dwell time?
Make sure to make an impressive introduction so that the users will continue to read the rest of your content. You must avoid larger images that might push your content downward or at an inappropriate place.
7. Upgrade your CTR Rate
CTR is a very crucial ranking factor right. Because Google ranks a website based on the number of clicks for that particular website
Therefore, boosting your CTR will have the most impact on your SEO optimization progress.
Just imagine if more people are clicking on your post for a specific keyword.
Then Google will obviously consider your website as the most reliable resource for that keyword and it will rank your website higher on SERPs.
The best way to boost your CTR rate is changing the meta title and meta description of the webpage as per your target keywords.
So, these were the seven steps for getting Google to crawl and index your website thoroughly. Always try to make contents that are different from the existing content. This way you will be able to drive more traffic towards your website and will get ranked in Google much faster.