21st century, an era of technology where innovations, ideas, intelligence, knowledge and creativity speaks. In this era, Digitalization is on the high pace of growth & development. In fact, Digital Marketing, Businesses, and Technology are the emerging platform, which is making businesses more convenient and more established.
But what does Digital Marketing really require? Does it require high qualification and excellent marks like B-tech, MBA and any other professional courses, to get enrolled? These are the questions which arise in every third people's mind.
In this article all your misconceptions are going to be cleared, but before it let me also tell you about some of the hidden truth. According to the recent board's result scenario, the education and enlightenment are bit clear. Students are passing with the flying colors during the exams but at the same time, the stressful phase for students and their parents may get started. This stressful time could have made by the parents, teachers, and friends society. It is not for the success and better future but for the good marks because we think that good marks lead to the better career. The harsh truth is this, exam results and marks don't define your life. It doesn't matter how much you score, what matters is? What’s your resilience, enthusiasm and your ability to face obstacles and keep going in life?Apart from it, your creativity, joy for life and how you hunger are for knowledge to make difference? Your dreams and goals, your determination, your adaptability, your attitude do matter.
So at this time where the rat race is on for the marks and everyone is running behind the fascinated things then why not to do something that is outside of the box. That is why Digital Marketing is a unique field where marks are not a priority but the only priority is your skills, intellects, ability, analysis capability and temperament towards work.
The basic things which digital marketing required:
- Marketing Strategies
- Skilled Employees
- Marketing Analysis etc.
In digital marketing, all things are based on analysis of market and bringing businesses online in order to maximise their profit and make capable of reaching to every customer and user. In fact, Digital Marketing works in a planned way with high strategies which is possible only by the high-class skilled employees. The thing that matters in the field of Digital Marketing and it is also the biggest merit for Digital marketing that there is no competition on the basis of marks but in adverse, the competition is on the skills and talent that you have. Anybody can enroll in Digital Marketing whether he is from Arts or commerce or science. There is no discrimination by streams. It is very easy to learn and work without any hassle. Digital marketing allows marketers to see accurate results in real time.
Digital Marketing has now become such a platform where you can put your knowledge, skills and all your education to develop a business and make it worldwide by using Digital Marketing tools and tactics.
Digital Marketing Tools
- Search Engine Optimisation (SEO)
- Social Media Marketing
- Content Marketing
- Affiliate Marketing
- Inbound Marketing
- Pay-Per-Click (PPC)
Eligibility Criteria for Digital Marketing
The merit of this professional course is that there are no eligibility criteria for Digital Marketing, anybody can do this course. You can do this course if you are:-
- Marketing Manager
- Teacher etc
The most value addition thing is that Google provides certification programs to digital marketers for those who want to become Digital Market Professional.
Digital Marketing Growth in India
According to the current survey, India would have approximately 600 million Internet users that definitely create a captivating business opportunity to sell services and products to a growing population of internet users in India. Our future of marketing is way beyond the traditional marketing. Now marketing is fully based on internet marketing and in this phase of internet marketing some techniques are most powerful that some of the traditional marketing techniques fail. As according to the demand of time 80% of the business will increase their Digital Marketing budgets and it will surpass the IT budget within coming period of time.
Therefore, according to time and the necessity of the market and businesses demand to go worldwide and to get access to all its customers around the globe. Digital Marketing is the brightest and distinctive factor and scope which will become inevitable in everyone's life.