If you have struggled to enhance search traffic to your website, advance email signups, achieve more leads, and secure more clients, your bounce rate may be too high. As a result, customers and visitors who visit your landing page take a step back before you even allow them to convert.
Well, you might want to develop the most metrics measures; you don’t want a higher bounce rate? But do you know what is considered a reasonable bounce rate? If you see a high bounce rate on your landing pages, this is an indication that your website and content marketing strategy needs a profound restructuring.
Thus, reducing your bounce rates assists in boosting your conversion rate. Once you understand that conversion architecture, you can develop a clear content strategy to enhance your business.
What is Bounce Rate?
To understand better what bounce rate is, we can use an example. Start thinking; you have a physical store on a busy street.
Numerous people pass by your store every day. Some look at the products displayed outside and show some interest, whereas a percentage of those feel compelled enough to go in. Be that as it may, something feels off. Countless guests stop just outside the entryways, glance around, make a goofy face, and leave.
Do You Know Why?
This is the most crucial strategy question to diminish the bounce rate. This indicator reflects the percentage of total visits leaving your website without visiting other pages or directly after entering.
In this way, it displays how many leads feel engaged enough to get closer to your brand, but due to some reason, not to the point of interacting and consuming anything from you.
Hence mastering this KPI on a company’s website (particularly when it leads to conversions to online stores and digital products) should be one of the significant objectives in a Digital Marketing Plan.
Why Should One Reduce the Bounce Rate?
Bouncing visitors are a lost opportunity. However, when we talk about Digital Marketing, engagement is more essential than raw numbers. It hardly matters if you have million visitors every day and if they don’t lead to a single conversion.
The bounce rate is critical because optimization is crucial. The organizations leading the digital field are not essentially the ones with more money to capitalize on but those who can convert as much as possible according to their budget.
When you can give that excellent first impression, you make the visitors stay. The user somewhere in their mind does have the thinking to discover your website more, your content, and your brand. However, each new page they explore is a step closer to a conversion.
Not only the conversion, but you have more time to make them recognizable and familiar. Users who stay on your website for an extended period are more likely to come back regularly. They make a habit of it, which leads to sales, loyalty, and brand awareness.
Promising strategies to diminish the bounce rate can make a business enhance conversion rates with the same digital plan and budget they already have. It is a faster, meeker way to expand your reach.
17 Top Tips to Diminish Bounce Rates from Your Website
With all these points discussed, we can ensure that an attempt to diminish the bounce rate is advantageous in any circumstance and should be approval as soon as possible. Check it out:
#Speed up Your Website
Let us start with the speed of your website initially! This is so significant when considering into your website’s bounce rate. If your website is slow, a user gets irritated and might start loading a different competitor site. As they are tired of waiting, they spontaneously hit back and try the next one. Hence, it is advised to optimize your website and ensure that your website is quick enough to respond.
#Repair HTTPS Mixed-Content Warnings
Mixed-content notices appear when you have a website that is supposed to be in operation over HTTPS which also serves assets over HTTP. This is a big glitch we come across the website, particularly now that people are migrating to HTTPS to take benefits of SEO ranking factor. We have seen this glitch in numerous sites, hence if your website persists with this blunder. This is the right time to fix and gear up in reducing your bounce rate.
#Making Site Search Easy
There are several websites that abandons adding site search functionality or we can say they make it difficult to see. However, if a user is searching for something in particular they do not suddenly see on the page. This is a critical useful tool that they can use to search with instead of certainly leaving the webpage or in particularly the website.
Navigation should be flawless and smooth on the website for the visitors. When a user visits a website, they need an optimal direction of where the content they are looking for resides. If this is not figured out on your website, most visitors are likely to bounce from the site.
#Emphasis on an Impressive Design
Providing an awe-inspiring user experience by starting with an impressive design is not just about philosophy. It is also about creating a practical, natural, and pleasant website experience. Outstanding website design is intuitive that builds trust with a user. An impressive design is a symbol of quality and a note that you will have a great experience.
It would help if you always kept your mobile on top of mind as mobile users are even less patient than desktop users. A website must have a responsive design to provide users on mobile devices with a great user experience.
#Easy to Read Webpages
Your content on the webpage should be evidently and effectively organized. This is very critical from a user experience viewpoint. As you don’t want any visitor to a website wants to see large masses of cluttered content.
Whenever a user comes across this, he will always bounce over important content. Nevertheless, if that content was formatted into smaller blocks, comprising bullet points or along with video or image content, a user would have a much easier time understanding and sharing with others.
Writing shorter paragraphs is one of the basic things that aids with the comprehensive readability of a website is the length of the content.
Try to create content within short paragraphs so that your visitors will instantly assess the content on the small devices. These days, most people use small devices while consuming content.
#Different Types of Content
One of the major areas to focus on when readability to a website is to use several forms of content to engross site visitors more successfully. Video content can interconnect certain kinds of information more effectively than text. Top-notch quality images can also assist in breaking up the text, enhancing the interaction of big ideas, and assist in diminishing bounce rates.
#Use Appropriate Keywords
Use appropriate keywords that are relevant to the content topic. The proper use of sentences, titles, subheadings, and paragraphs will assist in communicating to Google what the pages are all about?
It is good to stay on topic, don’t get lost! The closer to a topic the webpage is, the more likely the visitors Google also be on-topic with what they are supposed to find on the page. In this way, reducing the bounce rate.
#Target Relevant Audience
Like applicable catchphrases, significant substance ought to be utilized across the site, and the right clients ought to be focused on.
Recognize the centre interest group of the site and make speciality content around that crowd.
Focusing on ought not to be excessively expansive, as there is a more prominent possibility of getting clients who are not searching for what your site highlights.
Sharpening in and zeroing in on a particular gathering of clients assists with guaranteeing that you are observing individuals who need to observe what your site offers.
These clients will be more connected with and adept at investing energy in investigating your site.
#Stop Using Popups
A study shows that 70% of users find irrelevant popups annoying? This is never going to change as most people always find popups irritating. Among site owners and marketers, it is an extremely debated topic; whether to use popups or stop using them. However, popups annoy users, leading to a higher bounce rate.
#Create an Impressive Call-To-Action
After drawing visitors with your compelling content, don’t lose them with a feeble CTA. The action you don’t want is enhancing in the exit rate. What do we want is? Every visitor to the site must buy or think about it. So whatever and however you do, ensure that your CTA is compelling. It should entice a user to click and see what the next is?
#Check Broken Links
Don’t forget that many broken links will only create a poor user experience. This leads to leaving a visitor to a website disappointed and upset as they will be unable to locate the content they want to find.
Google Search Console or site auditing tools like Screaming Frog are different ways to locate all the broken links on a website.
#Emphasis on an Internal Link Strategy
Focus on enhancing the probability of a user staying on your website by using internal links to retain a user there. This aids users in easily navigating to what part of the website they are trying to reach out to and keeps their overall user experience pleasing.
One should also ensure that the link should open on a new tab as it is part of the sound internal linking strategy and linking to other pages on a website. However, it is significant to remember to ensure that those links open in a tab. This potentially enhances a user's time on a website since they will have multiple pages open at once.
#Creating a 404 Page
A 404 page ought to impart that a page was not found and give elective site pages to a client. This will assist with bringing down the bounce rate by assisting clients with observing what they are searching for. In addition, a 404 page should communicate that a page was not found and provide alternative web pages for a user to navigate to. Again, this will help lower the bounce rate by helping users find what they are looking for.
#Publish New Content Frequently
Creating fresh content can offer clients a wide assortment of subjects to discover and can be useful to persuade individuals to visit and stay on a site.
We hope this article gives you some good tips to reduce the bounce rate on your site and increase your conversions. If you follow all these steps wisely, besides reducing the bounce rates, you will boost engagement & conversions.