What are the benefits of Online Advertising? Types of Online Advertising

Feb, 05 2018

Online Advertisement

Technology and Advertisement have evolved businesses in numerous ways and took the business to a whole new level. In today’s scenario advertisement has a long-term strategy where dedicated marketers have the power of the internet and its tools to reach their target segments of the market personally, which tends to achieve an impact comparable to more effective than traditional advertising media.

In fact, when you advertise online you can use various targeting method to reach potential customers on time when they are searching for that products. This assures you that you can invest your money in the right place and at right time. You can have different ads features as well as full customization control on your ads which will help you a lot in making your campaign success.

Regardless of what the advertising you are doing whether it is paid or free, on the internet the doors are opened for the global audiences to reach out. What simply you have to do is just identify your USP but make sure refining your branding first.

Here are 5 advantages of online marketing:-

Cheap and Best

Advertising through the Internet is very much cost-efficient. Internet ads can be viewed by millions of people at any time. Using an ad service such as Google AdWords is the best idea which can be more significant cost savings.

High Targeting capacity

Targeting the customers worldwide on the Internet is the efficient way to advertise than any other advertising medium. Strategically placed online advertisements can achieve almost 100% relevant views. In fact, internet facilitates pure two-way communication in the advertising world. Although placing the responsive ads on the internet, marketers can use engagements, surveys, and comments and use recent statistical data to refine their campaigns midstream and maximize their effectiveness.

 Platforms Advantages

In this world of internet, there are lots of platforms to showcase your ads and become the champ of the market by using the recent data.

Running your advertisements on social networking platforms can enhance the communication between your business and your customers further, which allows you to receive consistent feedback from your customers.


In remarketing, you can run another sequence of the ad to get few more chance to capture your target market. The market you have targeted seems that you may not convert the first time they see your online ads; that happens quite often. In online marketing, the remarketing is the best way to remind your customers that they are missing out something valuable.


In this world of internet, there is transparency between customers and the brands. Whatsoever the brand wants to sell they can directly showcase their ads to the customers without any hassle. This gives a freedom to the brand as well as the customers to connect directly to this open world of online marketing.


The Internet is playing a very vital role in every individual’s lives and will increase in future. The role of online marketing likely to be a skyrocket within 5 years down the line, so forgetting the traditional marketing and coming into the online marketing is the optimum option for all.

Online advertising is the best type of marketing among all and surpassing all other types of advertising today like a pro. If you are running along with the time and have updated yourself then the chances increase that you are getting the majority of the traffic, and profits you will be benefiting from.

The term "online advertising" refers to everything from banner ads, to YouTube video ads, dynamic retargeting, and keyword search.

Following are the types of online advertising:-

Banner Ads

It is image based ads that are displayed on other websites. These ads are generally shown on news sites, blogs, other service websites etc. These ads are shown in the form of banners and with a captivating image.

Display Ads

It is the original form of online advertisement; these are the ads which display on the 3rd part website related to your content. Display ads have evolved from the basic form of banner ads. Nowadays, display ads have updated and it comes as:

  • Static Banner images 
  • Floating banner ads
  • Popup ads 
  • Video ads etc.

Social Media Ads

Social Media advertising is great way to target majority of the crowd and due presence of huge traffic of people online social media ads have become the tool to target your audience perfectly. For instance, Facebook ads include age, region, interests, educational background and many more.

In retargeting you can run another sequence of the ad to get few more chance to capture your target market. The market you have targeted seems that you may not convert the first time they see your online ads; that happens quite often. In online marketing, the remarketing is the best way to remind your customers that they are missing out something valuable.

Video Ads

Video ads are shown in the online videos to grab more traffic. Basically, video ads are run on the videos which are on the famous and most used platforms like Youtube, Facebook etc. It is very efficient for branding because your products and services will be demonstrated visually which is easy to understand.

Mobile Advertising

Mobile advertising is the most important part of the successful advertising on the internet. The coming era is the mobile era where everyone will be fully dependent on mobile only. So targeting mobile advertising is the great thing to do for the bright future.

Email ads

Email ads are the popular one among all and it is very common nowadays. You’ll get ads as emails on your email id and it doesn’t seem like the ad at all. Simply, open your inbox and you're likely to see advertisements promotion on your email.

You can see that how times have changed so expeditiously. A few days back we were focused on billboards and door to door advertising but now all these tasks have become digital and performing well as compared to traditional marketing. People have come online, businesses have also come online so what to think about. Maximum targeting should be done online or digitally.

Author Bio

The author is SEO Expert, working with Best SEO Company in Delhi. He helps in building value-conscious traffic on several businesses sites. In his articles, he has given tremendous ideas related to SEO and how to increase the user base, and boost web sales and customer satisfaction. There are thousands of tricks and techniques he follows. Get in touch with him @ info@jeewangarg.com

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